Now open! The Beacon Awards 2019 Categories & Entry Forms.
‘There are a lot of good ideas out there, ideas that make us stop and think. But the truly great ideas stop us in our tracks because of how they make us feel. They make us laugh, make us cry, make us jealous ...the best work provokes an emotional reaction from the audience. This year, Axis is celebrating the work that moves us, and in turn moves the industry forward.’ - Convener of Judges, Shane Bradnick. DOWNLOAD THE CATEGORIES AND RULES NOW
The qualification covers a range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in it, how it has developed over time, who has a stake in evaluation and current debates about the topic. It also looks into the broad principles behind different types of objectives that can be set.
The Commercial Communications Council (Comms Council) has released, ‘Why Aren’t we Doing This? - How long term brand building drives profitability’, a book written by UK strategist, Peter Field; urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
Congratulations to the winners of the 2018 Effie Awards in association with TVNZ!
International Judge, Mark Earls explains to TVNZ’s Dan the Weather Man why these campaigns deserved to win GOLD at the 2018 Effie Awards in association with TVNZ.
2019 Beacon Awards in association with NZME. - See here for important dates
Last year, a survey of the industry conducted by the Commercial Communications Council found that there is widespread understanding of the need for greater diversity in the industry, however there is a clear gap when it comes to formal policies and programmes within agencies. In response to these findings, the Comms Council Inclusiveness & Diversity Group set a goal that all member agencies have an Inclusiveness & Diversity Policy in place by the end of 2018.
Download the presentation from the Effie writing workshop with David McIndoe 2018 Convener of Judges.
Congratulations to the winners of The 2018 Beacon Awards.
Download the winners list here.
Watch the video explaining why Robert Harvey, CEO Dentsu Aegis Network deserves to win this award.
Find out why these campaigns won GOLD.
Our two International Judges, Scott Nowell and Duncan Marshall, sat down with TVNZ to talk about this years work, and what they thought of it.
In May 2018 the European Union’s General Data Protection Regulation 2018 (GDPR) will come into force. It may have an impact on New Zealand organisations.
To allow for planning and budgeting of Comms Council related events for 2018, please find our Calendar for Industry Development and Event Management.
The Commercial Communications Council has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications industry.
New Zealand spends billions on paid advertising every year – over $3 billion in 2015. But what impact does this investment have on economic growth, employment, social change and innovation? It’s all in Advertising Pays - the comprehensive report by Deloitte Access Economics.
Watch Peter Field’s keynote presentation: Effectiveness in the Evolving Media Landscape.