As part of a drive to promote best practice in PR, Experiential and Social Media last year the Comms Council and The PREScom Committee launched a dedicated awards programme with the goal of bringing the industry and clients together to recognise and celebrate the best work in these disciplines. This is the second year and The Pressie Awards are YOUR opportunity to showcase your most effective campaigns and demonstrate how you have delivered exceptional results for clients and their brands. Read more about the entry categories here.
Andrew Geoghehan | Head of Consumer Planning, Diageo
Download the Call for Entry Document here, and find all the information you need regarding your Effie Entry!
Download the presentation from the Effie Writing Workshop with DT, 2019 Convener of Judges.
Here’s what David Thomason, Convenor of The Effie Awards, has to say about effectiveness as we open for entries for 2019.
Click here to read the key dates for this year’s New Zealand Effie Awards in association with TVNZ. The call for entry period opens on June 18th.
Get some insight into what Simon Birkenhead (CEO of KPEX), believes are the five most important considerations for programmatic buyers.
Open letter urging support from the global advertising community
Comms Council & ANZA challenge social media platforms to do more
Watch what our international judges had to say about our 2019 winners
Make your nominations for the 2019 Sandy Smith ‘Inspiring Individual’ award here.
Apply now for the Graduate Diploma of Creative Advertising at Australasia’s most awarded AdSchool
The Commercial Communications Council (Comms Council) has released, ‘Why Aren’t we Doing This? - How long term brand building drives profitability’, a book written by UK strategist, Peter Field; urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
To allow for planning and budgeting of Comms Council related events and awards for 2019, please find our calendar for Industry Development and Events.
The qualification covers a range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in it, how it has developed over time, who has a stake in evaluation and current debates about the topic. It also looks into the broad principles behind different types of objectives that can be set.
2019 Beacon Awards in association with NZME. - See here for important dates
Congratulations to the winners of the 2018 Effie Awards in association with TVNZ!
International Judge, Mark Earls explains to TVNZ’s Dan the Weather Man why these campaigns deserved to win GOLD at the 2018 Effie Awards in association with TVNZ.
Last year, a survey of the industry conducted by the Commercial Communications Council found that there is widespread understanding of the need for greater diversity in the industry, however there is a clear gap when it comes to formal policies and programmes within agencies. In response to these findings, the Comms Council Inclusiveness & Diversity Group set a goal that all member agencies have an Inclusiveness & Diversity Policy in place by the end of 2018.
Congratulations to the winners of The 2018 Beacon Awards.
Download the winners list here.
Watch the video explaining why Robert Harvey, CEO Dentsu Aegis Network deserves to win this award.
Find out why these campaigns won GOLD.
Our two International Judges, Scott Nowell and Duncan Marshall, sat down with TVNZ to talk about this years work, and what they thought of it.
In May 2018 the European Union’s General Data Protection Regulation 2018 (GDPR) will come into force. It may have an impact on New Zealand organisations.
The Commercial Communications Council has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications industry.
New Zealand spends billions on paid advertising every year – over $3 billion in 2015. But what impact does this investment have on economic growth, employment, social change and innovation? It’s all in Advertising Pays - the comprehensive report by Deloitte Access Economics.
Watch Peter Field’s keynote presentation: Effectiveness in the Evolving Media Landscape.