Join us at the VIRTUAL 2020 Beacon Awards in association with oOh!media.
We’re working with our members, media businesses and industry partners to gather research and insights that can be shared between us. This research is available for everyone to use as we move forward and have conversations about what next.
Peter Field has recently completed a piece of work for the IPA which looks at the data supporting advertising through a recession, the economic impact of previous pandemics (with some very surprising findings), why this recession is different from the last and what that means for advertisers.
The Comms Council invites you to register for the Google Ads Certification Programme. This is a self-learning programme and is free of charge.
2020 Beacons Awards Dates - Call for Entry will open mid-December
Call for Entries | 2020 Beacons Media Agency of the Year
The Global Alliance for Responsible Media launches solutions to improve digital safety.
Introducing Simon Lendrum as the Convenor of Judges for the 2020 Beacon Awards in association with oOh!media.
CALL FOR ENTRY NOW OPEN.
The Comms Council have teamed up with StopPress to bring you The Faces of Our Industry, a new video series showcasing our industry in all its diversity.
Get a glimpse into what the Comms Council | AUT Foundations of Advertising and Media Course has to offer.
Open letter urging support from the global advertising community
Comms Council & ANZA challenge social media platforms to do more
The Commercial Communications Council (Comms Council) has released, ‘Why Aren’t we Doing This? - How long term brand building drives profitability’, a book written by UK strategist, Peter Field; urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
The qualification covers a range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in it, how it has developed over time, who has a stake in evaluation and current debates about the topic. It also looks into the broad principles behind different types of objectives that can be set.
Last year, a survey of the industry conducted by the Commercial Communications Council found that there is widespread understanding of the need for greater diversity in the industry, however there is a clear gap when it comes to formal policies and programmes within agencies. In response to these findings, the Comms Council Inclusiveness & Diversity Group set a goal that all member agencies have an Inclusiveness & Diversity Policy in place by the end of 2018.