About the Campaign | Get the Facts - Brands Need Building
At the Comms Council we believe strongly that a brand is the most powerful competitive advantage a business can create. And the evidence suggests that holds true even in a recession. So we’ve taken our existing “Brands Need Building” campaign and updated it to reflect the latest thinking and evidence about marketing in a recession.
Get the Facts | Brands Need Building
Those who continue to invest in their brand during a recession and execute it well, will come out of the recession better than those who don’t. Have a look through these resources for invaluable advice on how you can yield the best results during a recession.
Comms Council 12-month Associate Membership
Our goal is to help everyone stay connected with the industry through these difficult times. Therefore, we would like to offer the benefits of a Comms Council membership for 12 months, free of charge, to any individual made redundant from a member agency of the Comms Council.
Call for Entries | The 2020 Effie Awards in association with TVNZ
Download the Call for Entry Document here, and find all the information you need regarding your Effie Entry!
Effies 2020 | A View from the Effies Steering Committee
A view on Effies 2020 from David Thomason & the 2020 Steering Committee, Comms Council CEO Paul Head and TVNZ CEO Kevin Kenrick.
Winning or Losing in a Recession by Robert Brittain and Peter Field
Download/watch Rob Brittain and Peter Field’s, ‘AUNZ Advertising Effectiveness Rules - Winning or Losing in a Recession’, the first study to examine the implications of COVID-19 and the impending recession for the advertising industry on both sides of the Tasman.
31 July - Taking the Temperature of the Nation | Our Industry Insights
We’re working with our members, media businesses and industry partners to gather research and insights that can be shared between us. This research is available for everyone to use as we move forward and have conversations about what next.
WINNERS | 2020 Beacon Awards in association with oOh!media
A huge congratulations goes out to all of our winners from The 2020 Virtual Beacon Awards in association with oOh!media.
CONNECTION for the Industry
An insightful and inspiring last conversation in our Zoomcast series as our industry leaders prepare to come out of the gates from COVID-19.
Voices of Effectiveness
A mini series to promote effective campaigns you probably haven’t heard about…
Latest Evidence from Peter Field on Advertising in a Downturn
Peter Field has recently completed a piece of work for the IPA which looks at the data supporting advertising through a recession, the economic impact of previous pandemics (with some very surprising findings), why this recession is different from the last and what that means for advertisers.
Comms Council & Google NZ | Google Certification Programme
The Comms Council invites you to register for the Google Ads Certification Programme. This is a self-learning programme and is free of charge.
COVID-19 Update | A Message from CEO Paul Head
A Message from CEO Paul Head on the COVID-19 crisis.
Marketing in the time of Covid-19 by Mark Ritson
“The wheels of industry need to keep turning so workers are paid and families are fed. Those wheels are best greased by effective marketing.”
Marketing Leaders Take Action on Harmful Content Online
The Global Alliance for Responsible Media launches solutions to improve digital safety.
On Point - Account Management Course 2020
On Point: A course developed to help all media and creative Account Managers become the best point person for their clients.
The Faces of Our Industry | StopPress + Comms Council
The Comms Council have teamed up with StopPress to bring you The Faces of Our Industry, a new video series showcasing our industry in all its diversity.
Foundations of Advertising and Media Course | Comms Council & AUT
Get a glimpse into what the Comms Council | AUT Foundations of Advertising and Media Course has to offer.
Foundations | Get to Know Your Speakers
Learn more about the brilliant minds behind the Foundations course.
Peter Field | Long-Term Brand Building
Internationally acclaimed effectiveness expert, Peter Field, is back to present findings from his latest research which will build and expand on the evidence published in, “Why Aren’t We Doing This?”
Comms Council & ANZA Release Open Letter to Global Advertising and Agency Community
Open letter urging support from the global advertising community
Marketing Industry Responds to Christchurch Tragedy: Social Media Platforms Need to do More
Comms Council & ANZA challenge social media platforms to do more
Mini MBA in Marketing with Mark Ritson
We’ve teamed up with award-winning columnist Professor Mark Ritson to bring you a unique 12 week online course
Why Aren’t We Doing This? - Download the PDF
The Commercial Communications Council (Comms Council) presents, ‘Why Aren’t we Doing This? - How long term brand building drives profitability’, a book written by UK strategist, Peter Field; urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
IPA Eff Test Certificate
Register now
The qualification covers a range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in it, how it has developed over time, who has a stake in evaluation and current debates about the topic. It also looks into the broad principles behind different types of objectives that can be set.
