At the Comms Council we believe strongly that a brand is the most powerful competitive advantage a business can create. And the evidence suggests that holds true even in a recession. So we’ve taken our existing “Brands Need Building” campaign and updated it to reflect the latest thinking and evidence about marketing in a recession.
Those who continue to invest in their brand during a recession and execute it well, will come out of the recession better than those who don’t. Have a look through these resources for invaluable advice on how you can yield the best results during a recession.
Our goal is to help everyone stay connected with the industry through these difficult times. Therefore, we would like to offer the benefits of a Comms Council membership for 12 months, free of charge, to any individual made redundant from a member agency of the Comms Council.
Download the Call for Entry Document here, and find all the information you need regarding your Effie Entry!
A view on Effies 2020 from David Thomason & the 2020 Steering Committee, Comms Council CEO Paul Head and TVNZ CEO Kevin Kenrick.
Download/watch Rob Brittain and Peter Field’s, ‘AUNZ Advertising Effectiveness Rules - Winning or Losing in a Recession’, the first study to examine the implications of COVID-19 and the impending recession for the advertising industry on both sides of the Tasman.
We’re working with our members, media businesses and industry partners to gather research and insights that can be shared between us. This research is available for everyone to use as we move forward and have conversations about what next.
A huge congratulations goes out to all of our winners from The 2020 Virtual Beacon Awards in association with oOh!media.
Peter Field has recently completed a piece of work for the IPA which looks at the data supporting advertising through a recession, the economic impact of previous pandemics (with some very surprising findings), why this recession is different from the last and what that means for advertisers.
The Comms Council invites you to register for the Google Ads Certification Programme. This is a self-learning programme and is free of charge.
The Global Alliance for Responsible Media launches solutions to improve digital safety.
The Comms Council have teamed up with StopPress to bring you The Faces of Our Industry, a new video series showcasing our industry in all its diversity.
Get a glimpse into what the Comms Council | AUT Foundations of Advertising and Media Course has to offer.
Open letter urging support from the global advertising community
Comms Council & ANZA challenge social media platforms to do more
The Commercial Communications Council (Comms Council) presents, ‘Why Aren’t we Doing This? - How long term brand building drives profitability’, a book written by UK strategist, Peter Field; urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
The qualification covers a range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in it, how it has developed over time, who has a stake in evaluation and current debates about the topic. It also looks into the broad principles behind different types of objectives that can be set.