The Commercial Communications Council (Comms Council) has released, ‘Why Aren’t we Doing This? - How long term brand building drives profitability’, a book written by UK strategist, Peter Field; urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
Register now - book by December 7th to take advantage of the special earlybird offer!
The qualification covers a range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in it, how it has developed over time, who has a stake in evaluation and current debates about the topic. It also looks into the broad principles behind different types of objectives that can be set.
Congratulations to the winners of the 2018 Effie Awards in association with TVNZ!
International Judge, Mark Earls explains to TVNZ’s Dan the Weather Man why these campaigns deserved to win GOLD at the 2018 Effie Awards in association with TVNZ.
2019 Beacon Awards in association with NZME. Call for Entry opens December 4th - See here for important dates
There are many paths to true enlightenment. And yet there is only one award that celebrates it. The Effies. PURCHASE YOUR TICKET and celebrate with the winners of the New Zealand Effie Awards in association with TVNZ, Thursday 18th October at Shed 10.
The Comms Council reveal the successful entries that made the finalist list for The 2018 Effie Awards in association with TVNZ.
The Comms Council in association with TVNZ, is delighted to present this year’s International Effie’s Judge, Mark Earls, (the Herdmeister) at the Effectiveness Function on Thursday 11th October, at TVNZ.
Mark Earls has been announced as International Judge of The 2018 Effie awards in association with TVNZ
New Zealand Effie Awards 2018 in association with TVNZ - Call for entry is now closed
APPLICATIONS CLOSED FOR 2019. Read through the application process for the 2020 Comms Council Graduate Programme. Applications open Thursday 1st August 2019 and close Monday 30th September 2019.
Last year, a survey of the industry conducted by the Commercial Communications Council found that there is widespread understanding of the need for greater diversity in the industry, however there is a clear gap when it comes to formal policies and programmes within agencies. In response to these findings, the Comms Council Inclusiveness & Diversity Group set a goal that all member agencies have an Inclusiveness & Diversity Policy in place by the end of 2018.
See all the changes to the Effie Awards for 2018, including the extended eligibility period which supports the renewed focus on and importance of brand building and delivering sustained effects.
This award recognises the role that an individual marketer plays in the development of effective work across a year. Entry forms for this award will be available to download from the Communications Council website from 19th June and will be open until August 23rd at 4pm.
Download the presentation from the Effie writing workshop with David McIndoe 2018 Convener of Judges.
Congratulations to the winners of The 2018 Beacon Awards.
Download the winners list here.
Watch the video explaining why Robert Harvey, CEO Dentsu Aegis Network deserves to win this award.
Find out why these campaigns won GOLD.
Our two International Judges, Scott Nowell and Duncan Marshall, sat down with TVNZ to talk about this years work, and what they thought of it.
In May 2018 the European Union’s General Data Protection Regulation 2018 (GDPR) will come into force. It may have an impact on New Zealand organisations.
To allow for planning and budgeting of Comms Council related events for 2018, please find our Calendar for Industry Development and Event Management.
International Judge, Chris Baker explains why these entries deserved to win gold. You can also view and download the papers. Major learnings - read them now!
The Commercial Communications Council has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications industry.
New Zealand spends billions on paid advertising every year – over $3 billion in 2015. But what impact does this investment have on economic growth, employment, social change and innovation? It’s all in Advertising Pays - the comprehensive report by Deloitte Access Economics.
Watch Peter Field’s keynote presentation: Effectiveness in the Evolving Media Landscape.