Commercial Communications Council

2019 Beacon Awards in association with NZME - entry is now open

Now open! The Beacon Awards 2019 Categories & Entry Forms.

Axis 2019 - Call for entry open now

‘There are a lot of good ideas out there, ideas that make us stop and think. But the truly great ideas stop us in our tracks because of how they make us feel. They make us laugh, make us cry, make us jealous ...the best work provokes an emotional reaction from the audience. This year, Axis is celebrating the work that moves us, and in turn moves the industry forward.’ - Convener of Judges, Shane Bradnick. DOWNLOAD THE CATEGORIES AND RULES NOW

Why Aren’t We Doing This? - Download the PDF

The Commercial Communications Council (Comms Council) has released, ‘Why Aren’t we Doing This? - How long term brand building drives profitability’, a book written by UK strategist, Peter Field; urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.

Comms Council / AUT Strategic Planning Lab

The Comms Council, in conjunction with AUT and leading industry experts, will demystify the word “strategy”. You will move from implementation to the strategic thinking process needed to plan effective communications.

IPA Eff Test Certificate

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The qualification covers a range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in it, how it has developed over time, who has a stake in evaluation and current debates about the topic. It also looks into the broad principles behind different types of objectives that can be set.

Axis Awards 2019 Key Dates

Key dates for your diary.

2019 New Zealand Effie Awards in association with TVNZ - Key Dates

Click here to read the key dates for this year’s New Zealand Effie Awards in association with TVNZ. The call for entry period opens on June 18th.

2019 Beacon Awards in association with NZME. - Key Dates

2019 Beacon Awards in association with NZME. - See here for important dates

Winners - 2018 Effie Awards in association with TVNZ

Congratulations to the winners of the 2018 Effie Awards in association with TVNZ!

Why Did They Win GOLD? - 2018 Effie Awards in association with TVNZ

International Judge, Mark Earls explains to TVNZ’s Dan the Weather Man why these campaigns deserved to win GOLD at the 2018 Effie Awards in association with TVNZ.

Axis Executive Team 2019

Meet the 2019 Axis Executive Team

The Comms Council issues an Inclusiveness & Diversity Policy for use in member agencies

Last year, a survey of the industry conducted by the Commercial Communications Council found that there is widespread understanding of the need for greater diversity in the industry, however there is a clear gap when it comes to formal policies and programmes within agencies. In response to these findings, the Comms Council Inclusiveness & Diversity Group set a goal that all member agencies have an Inclusiveness & Diversity Policy in place by the end of 2018.

Comms Council announces new Chair of PREScom

The Comms Council is pleased to announce the appointment of Mark Pickering; Director, Brand Spanking to the position of Chair for the PR, Experiential, and Social Media Committee (PREScom).

DOWNLOAD THE PRESENTATION - Effie Entry Writing Workshop 2018

Download the presentation from the Effie writing workshop with David McIndoe 2018 Convener of Judges.

The Winners - The 2018 Beacon Awards in association with NZME

Congratulations to the winners of The 2018 Beacon Awards.

Download the winners list here.

Winner - Sandy Smith Inspiring Individual Award sponsored by MediaWorks

Watch the video explaining why Robert Harvey, CEO Dentsu Aegis Network deserves to win this award.

GOLD CASE STUDIES - The 2018 Beacon Awards in association with NZME

Find out why these campaigns won GOLD.

2018 Axis Awards Winners

Congratulations to all the winners of the 2018 Axis Awards!

Axis International Judges - Their Say on this Years Work

Our two International Judges, Scott Nowell and Duncan Marshall, sat down with TVNZ to talk about this years work, and what they thought of it.

2018 Axis Awards Lifetime Achievement Award

Is your organisation subject to the EU’s new data laws?

In May 2018 the European Union’s General Data Protection Regulation 2018 (GDPR) will come into force. It may have an impact on New Zealand organisations.

2018 Comms Council Industry Development & Event Calendar

To allow for planning and budgeting of Comms Council related events for 2018, please find our Calendar for Industry Development and Event Management.

Mark Ritson Presentation - DOWNLOAD

Mark Ritson, Branding Professor and Marketing Consultant delivered a presentation on Tuesday 31st October - DOWNLOAD THE PRESENTATION

Navigating the Agency Selection Process

ANZA and the Comms Council came together to work collaboratively, along with input from clients and agencies, to create a best practice guide to help ease the agecy selection process, tailored to the New Zealand market.

An introduction to the IPA

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The Commercial Communications Council has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications industry.

Advertising Pays - Deloitte Access Economics Report

New Zealand spends billions on paid advertising every year – over $3 billion in 2015. But what impact does this investment have on economic growth, employment, social change and innovation? It’s all in Advertising Pays - the comprehensive report by Deloitte Access Economics.