Introducing Simon Lendrum as the Convenor of Judges for the 2020 Beacon Awards in association with oOh!media.
The Comms Council in association with Bauer Media present: Mark Ritson - The Big Lessons in Marketing Effectiveness
CALL FOR ENTRY NOW OPEN.
2020 Beacons Awards Dates - Call for Entry will open mid-December
The Comms Council have teamed up with StopPress to bring you The Faces of Our Industry, a new video series showcasing our industry in all its diversity.
Open letter urging support from the global advertising community
Comms Council & ANZA challenge social media platforms to do more
The Commercial Communications Council (Comms Council) has released, ‘Why Aren’t we Doing This? - How long term brand building drives profitability’, a book written by UK strategist, Peter Field; urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
The qualification covers a range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in it, how it has developed over time, who has a stake in evaluation and current debates about the topic. It also looks into the broad principles behind different types of objectives that can be set.
Last year, a survey of the industry conducted by the Commercial Communications Council found that there is widespread understanding of the need for greater diversity in the industry, however there is a clear gap when it comes to formal policies and programmes within agencies. In response to these findings, the Comms Council Inclusiveness & Diversity Group set a goal that all member agencies have an Inclusiveness & Diversity Policy in place by the end of 2018.