An introduction to the IPA

Posted 23 February 2021.

We do not currently have any courses scheduled but please keep checking back for updates and new courses on offer.

Paul Bainsfair, Director General, IPA comments on IPA and Comms Council (formerly CAANZ) Commercial Alliance

Comms Council IPA Alliance

The Commercial Communications Council has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications industry.

What is the IPA?

Established in 1917, the IPA (Institute of Practitioners in Advertising) is the professional body for advertising, media and marketing communications agencies based in the United Kingdom. As a not-for-profit membership body, its role is two-fold: to provide essential core support services to its 306 agency brand members who account for over 85% of the UK’s £16.7bn advertising and media spend; and to act as the industry spokesperson.

The IPA’s goal is to set benchmarks for best practice in the global advertising profession to give people the tools to take control of their own learning and to thrive – collectively and individually.

The IPA in association with the Comms Council

The IPA are pleased to associate themselves with the Comms Council, and in doing so help raise the levels of professionalism amongst the industry in New Zealand through globally recognised qualifications that provide a benchmark in best practice for our industry.

The IPA and Comms Council will launch with two of the existing IPA globally recognised qualifications and online courses and deliver them to Comms Council Industry Members.

IPA courses regarded as the preeminent qualifications offered globally

IPA courses are regarded as the preeminent qualifications globally and Comms Council believes this will be one of the most significant professional development offers available to the communications industry in New Zealand. The new alliance will give the local industry access to international professional development learning that has not previously been available in NZ.

Courses usually offered

The Comms Council looks forward to offering further courses over time – please check here regularly for new course announcements.

Login and time commitments

Comms Council will send registration details to the IPA. The IPA will issue you a login and password within 5 working days. You can then commence the course/s.

The Eff Test will take you approximately 30 hours to complete the learning paths.

The Commercial Certificate will take you approximately 8 hours.

Additional live workshops may be offered during the Commercial Certificate course if participant numbers allow – you will be contacted by Comms Council if a workshop is being facilitated locally.

See frequently asked questions here.