Professional Development
IPA Eff Test Certificate
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The qualification covers a range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in it, how it has developed over time, who has a stake in evaluation and current debates about the topic. It also looks into the broad principles behind different types of objectives that can be set.
An introduction to the IPA
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The Commercial Communications Council has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications industry.
IPA Commercial Certificate
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This qualification is suitable for any staff that want to raise their commercial nous and get a better understanding of the commercial factors influencing agencies and clients.
Comms Council / AUT Strategic Planning Lab
The Comms Council, in conjunction with AUT and leading industry experts, will demystify the word “strategy”. You will move from implementation to the strategic thinking process needed to plan effective communications.
WATCH: Peter Field - Effectiveness in the Evolving Media Landscape
Watch Peter Field’s keynote presentation: Effectiveness in the Evolving Media Landscape.
2019 Comms Council/AUT Foundations of Advertising & Media Course
A comprehensive course which covers the fundamentals of the advertising and media agency world. The course is now regarded as one of the most valuable and effective courses for those with fewer than three years’ experience.
Young Leadership Group
Brandbach / Otago’s Advertising Specialisation
Learn more about the specialised one year Diploma for Graduates Endorsed in Advertising at the University of Otago.