Posted 17 October 2018.
The Commercial Communications Council (Comms Council) has released today, ‘Why Aren’t we Doing This? - How long term brand building drives profitability’, a book written by UK strategist, Peter Field; urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
Posted 21 September 2018.
A new annual awards programme launching Monday 24th September 2018 will recognise the country’s most impressive PR, experiential and social media campaigns.