BLAZED a path to Axis glory
At a sell-out event at the Viaduct Events Centre in Auckland last night, emceed by Newstalk ZB’s Andrew Dickins, 800 advertising types came together to celebrate the industry’s best creative work of the past year.
The highly coveted Grand Axis was awarded to Clemenger BBDO for their New Zealand Transport Agency (NZTA) film Blazed. The trophy will sit alongside the Grand Prix the film was awarded in Screen Content and a further 4 Gold Axis awards Clemenger BBDO received; 3 in Screen Content and 1 in Craft for copywriting.
Blazed also won a Grand Prix in Craft Direction for Curious Film who added another Gold in Direction and two Silver Axis Awards.
The NZTA wanted to persuade Maori dads to reassess their currently held belief that driving stoned is safe. ‘Blazed’ resonated with these men because it referenced a short film that was already dear to their hearts: ‘Two cars, One Night’ (2004) made by famous New Zealand Maori Director Taika Waititi.
“Taika was the logical director, as we knew his insights into the culture would lend the project a much deeper level of authenticity with our target audience” said Phillip Andrew struggling to hold on to his armful of Axis Awards.
The Executive Judges agreed this film had so much integrity, the performances were so real and the writing so sharp.
Other big winners included the NZI Devil’s Chair which was awarded a Grand Prix in the Craft of Animation/ Design/ Visual Effects to Assembly. The Devil’s Chair also saw Assembly awarded two further Gold Axis awards and one to DraftFCB New Zealand in the TV Single Commercial Above 30 seconds category.
The Executive Judging panel felt both Blazed and Devil’s Chair were faultless examples of their respective crafts, which made it impossible for them to elevate one and therefore agreed to award both a Craft Grand Prix in recognition of this.
Duan Evans from AKQA in London, Darren Spiller from DDB Melbourne and Mark Taylor ex Crispin Porter in the USA, flew into Auckland earlier in the week, and joined the 5 local Jury Presidents on the Executive Judging Panel. Their role was to award the final metal which included a total of 22 gold category Axis Awards. They noted that there was a high standard of very good work which should represent New Zealand well on the world stage.
Colenso BBDO/ Proximity New Zealand’s Smart Phone Line work for client Samsung New Zealand won a Grand Prix in the Out-of-Home category. With a further 7 gold Axis awards for ColensoBBDO/ Proximity New Zealand added to their tally of finalists, bronze & silver they were announced as the 2014 Creative Agency of the Year (calculated on points awarded for finalists and/or metal won on the night).
Creative business of the Year went to Lion and The Sweet Shop celebrated three consecutive years in being named Production Company of the Year.
Former DDB CEO and the President of CAANZ, Sandy Moore was honoured with a Lifetime Achievement Award for his illustrious career to the advertising industry, a career spanning 50 years.
The Executive Judging Panel awarded the Emerging Talent Axis to Kevin Walker and Melina Fiolitakis from DraftFCB New Zealand who both demonstrated outstanding talent as newcomers to the industry having won a gold Axis for UNICEF & two silver Axis awards for Sony Walkman.
TVNZ’s Axis Student Challenge Award went to Sam Pascoe and Hannah King from Media Design School for their campaign Share the drama - Coke.
“Axis has always been the pivotal moment in the New Zealand creative calendar because it is a celebration of our best creative work; the work our industry is most proud of because it has broken the rules, permeates popular culture and influences behavioural change, and the winners this year are all great examples of those attributes” said Paul Head, CEO of CAANZ.
The gala dinner was preceded by the Axis Speaker Events which included keynote speakers including Axis international judges Duan Evans and Mark Taylor, Gavin Carter (Facebook Creative Shop), Jonathan Richards (Google’s Creative Labs) and Emad Tahtouh of FINCH. Four time Grammy Award winning sound engineer Geoff Emerick was also interviewed by Kiwi legend Dave Dobbyn.
See complete list of results
CAANZ Axis Awards are made possible through the support of our sponsors Adstream, Apex General, Facebook, Fuzed, Images & Sound, Magazine Publishers Association, Marsden Inch Recruitment, NZ Marketing and StopPress, The Radio Bureau, The Radio Network’s iHeartRadio and Z Card.