Meet Your Strat Lab Speakers

Posted 17 January 2020.

​Meet the brilliant minds behind 2020’s Strategic Planning Lab.

Dan West
Digital Strategy Director - FCB New Zealand

2020 Strategic Planning Lab Lead Facilitator, Dan West, is the Digital Strategy Director at FCB New Zealand. He is responsible for the strategies for clients like Samsung, NZ Post and the HPA. While at FCB, Dan set up the London office’s content creation arm, as well as FCB New Zealand’s Start Up support initiative, FCB Changing Rooms. He has a keen interest in digital behavioural economics and the latest technology trends and is a guest lecturer at AUT on these topics.

Roger Marshall
Professor of Marketing - AUT University

After a first life as a businessperson in New Zealand, Dr. Marshall completed a doctorate in Cognitive Psychology and Consumer Behaviour at the University of Western Australia. Since then he has researched, consulted and taught marketing and is also Editor-in-Chief of Australasian Marketing Journal.

David Thomason
Chief Strategy Officer - FCB

DT started his career in creative, rising to Creative Director before switching gears and becoming a Planner / Strategist for the last 19 of his 32 year career. He’s been at FCB for 12 years, where he leads Strategy. DT regularly writes and presents on advertising effectiveness and guest lectures on Behavioural Economics, Cultural Identity and Social Change at AUT and University of Auckland.

Carl Sarney
Head of Strategy - TRA (The Research Agency)

TRA is insight agency, using their understanding of human behaviour to identify opportunities for companies to grow. With over 14 years of experience in both Government and commercial sectors, Carl has a demonstrated history of effective work for his clients - including several Gold Effies and an IPA Award.

Gareth O’Connor
Strategy Director - PHD

Gareth has over 13 years’ industry experience - seven years in London, six in NZ. Over the yers he’s worked across a wide range of clients and industries, including IBM, Kellogg’s. Samsung, 2degrees, Nissan, Lotto NZ, Unilever and more. He has a gerat love for marketing science and media and feels very privileged to work in this great industry of ours.

Lucinda Sherborne
Head of Planning - DDB

Since beginning her career at BBH London, Lucinda has spent 25 years in the offices of The Leith Agency (Scotland), Young & Rubicam, Colenso BBDO and Saatchi & Saatchi - building a strong strategic and creative planning background with business change at its heart. With her at the strategic helm, DDB was named New Zealand’s Most Effective Agency from 2012 to 2014.

Bex Radford
Creative Partner - BC&F Dentsu

Bex Radford is an example of the new breed of open-minded creative leaders who look beyond traditional solutions. She has worked in Europe and the US as well as New Zealand, with experience in advertising, design and strategy.

Radford began her career as a copywriter at Saatchi & Saatchi New Zealand in 2006 before moving to 180 Amsterdam. She has spent time client-side working for Tommy Hilfiger Global HQ before joining IDEO San Francisco as a design lead. She returned to Amsterdam to be Creative Director at legendary Dutch cycle start up VanMoof, before running her own design practice as well as teaching design-thinking and creative strategy at the University of Applied Sciences Utrecht. She is currently Creative Partner at BC&F Denstu in Auckland.

David McIndoe
Head of Strategy - Saatchi & Saatchi

David has over 13 years of experience in the advertising industry. Making the jump over from research in 2004, he has worked as a planner at DDB, TBWA and Saatchi & Saatchi as Head of Strategy. From banks to beer and everything in between, he’s worked with some of New Zealand’s foremost brands; helping steer the strategic ship.

Murray Streets
Managing Director - BC&F Dentsu

Murray Streets has 19 years’ experience working in advertising and is currently the Managing Director of Barnes Catmur & Friends Dentsu. Murray has worked with some of New Zealand’s highest profile brands and businesses - including Spark, Toyota and Heineken - and was the first to set up and lead the Strategic Planning Lab.