Kia ora and welcome to another update from the team at the Comms Council – a lot has changed since our last one.
The fact that we’re back in lockdown shows just how tricky this virus is to manage, and in that respect the fatalistic amongst us would say that it was probably inevitable. Which doesn’t make it any easier.
Rupert Price, Chief Strategy Officer at DDB asks: as we marketers contemplate a second year of a global pandemic and beyond, do we see only trouble ahead or is this perhaps an opportunity to change the conversation?
Our industry has a fetishism with new. We love new ideas and by virtue of not being new, established ideas and tactics are too often forgotten about or thought of as inferior. The demise of third-party cookies presents us with an opportunity to remember this and make the next decade of digital marketing better than the first one.
Peter Field has recently completed a piece of work for the IPA which looks at the data supporting advertising through a recession, the economic impact of previous pandemics (with some very surprising findings), why this recession is different from the last and what that means for advertisers.
The Comms Council invites you to register for the Google Ads Certification Programme. This is a self-learning programme and is free of charge.
An insightful and inspiring last conversation in our Zoomcast series as our industry leaders prepare to come out of the gates from COVID-19.
A mini series to promote effective campaigns you probably haven’t heard about…
Seasoned recruiter Clinton Ulyatt has joined the Marsden Inch team.
Quick updates from the Advertising Standards Authority
The Global Alliance for Responsible Media launches solutions to improve digital safety.
By John Baker, Managing Director, Lassoo Media & PR. Published in the NBR, 23rd Feb 2018
By Kim Pick, Creative Director Colenso BBDO. Published in the NBR Jan 26, 2018.