Industry Voice
CEO Update September 2021 | Paul Head
CEO Update August 2021 | Paul Head
Kia ora and welcome to another update from the team at the Comms Council – a lot has changed since our last one.
The fact that we’re back in lockdown shows just how tricky this virus is to manage, and in that respect the fatalistic amongst us would say that it was probably inevitable. Which doesn’t make it any easier.
Is Marketing Moderation the New Consumerism?
Rupert Price, Chief Strategy Officer at DDB asks: as we marketers contemplate a second year of a global pandemic and beyond, do we see only trouble ahead or is this perhaps an opportunity to change the conversation?
NZ Herald keeping NZ ahead of the news
Simon Bird | Inside the Minds of our Members
Our industry has a fetishism with new. We love new ideas and by virtue of not being new, established ideas and tactics are too often forgotten about or thought of as inferior. The demise of third-party cookies presents us with an opportunity to remember this and make the next decade of digital marketing better than the first one.
Peter Field | Long-Term Brand Building
Internationally acclaimed effectiveness expert, Peter Field, is back to present findings from his latest research which will build and expand on the evidence published in, “Why Aren’t We Doing This?”
Winning or Losing in a Recession by Robert Brittain and Peter Field
Download/watch Rob Brittain and Peter Field’s, ‘AUNZ Advertising Effectiveness Rules - Winning or Losing in a Recession’, the first study to examine the implications of COVID-19 and the recession for the advertising industry on both sides of the Tasman.
Advertising Pays - Deloitte Access Economics Report
Businesses in this country spend billions on paid advertising every year – over $3 billion. But what impact does this investment have on economic growth, employment, social change and innovation? It’s all in Advertising Pays - a comprehensive report by Deloitte Access Economics.
VoxComm opens doors with plan to fuel growth for business
The Comms Council in New Zealand is pleased to announce