Kia ora and welcome to another update from the team at the Comms Council – a lot has changed since our last one.
The fact that we’re back in lockdown shows just how tricky this virus is to manage, and in that respect the fatalistic amongst us would say that it was probably inevitable. Which doesn’t make it any easier.
Rupert Price, Chief Strategy Officer at DDB asks: as we marketers contemplate a second year of a global pandemic and beyond, do we see only trouble ahead or is this perhaps an opportunity to change the conversation?
Our industry has a fetishism with new. We love new ideas and by virtue of not being new, established ideas and tactics are too often forgotten about or thought of as inferior. The demise of third-party cookies presents us with an opportunity to remember this and make the next decade of digital marketing better than the first one.
Internationally acclaimed effectiveness expert, Peter Field, is back to present findings from his latest research which will build and expand on the evidence published in, “Why Aren’t We Doing This?”
Download/watch Rob Brittain and Peter Field’s, ‘AUNZ Advertising Effectiveness Rules - Winning or Losing in a Recession’, the first study to examine the implications of COVID-19 and the recession for the advertising industry on both sides of the Tasman.
Businesses in this country spend billions on paid advertising every year – over $3 billion. But what impact does this investment have on economic growth, employment, social change and innovation? It’s all in Advertising Pays - a comprehensive report by Deloitte Access Economics.
The Comms Council in New Zealand is pleased to announce