Inclusiveness & Diversity Group

Posted 26 June 2017.

​The Comms Council Inclusiveness & Diversity Group was established in 2016 to enhance the relevance and competitiveness of the NZ industry by:

• championing the benefits of diversity on creative thinking and commercial outcomes

• helping member agencies develop greater diversity at all levels

Group Members:

Megan Clark - Managing Director, Copper Brand Experiences (Chair)

Megan is the Managing Director of specialist brand experience agency, Copper. She has been invited to judge at many local awards shows in 2014 was the New Zealand juror on both the 2014 Cannes Lions Promo & Activation jury and the 2014 Spikes Asia Promo, Activation & Direct juries. In 2015 Megan was invited on to the Cannes International Steering Committee to for the development of the Cannes Lions Promo & Activation category awards process. She is the former Chair of the Comms Council’s PR, Experiential and Social Media Committee and a former Comms Council Executive Board member. Megan’s passion for a better world of communications led her to Chair the newly formed Diversity & Inclusiveness Council and she looks forward to helping make a difference.

Bonnie Shum - Senior Account Manager, Special Group

Bonnie is a Senior Account Manager at the Special Group NZ. She has been a key client contact and project manager for a number of iconic organisations in New Zealand ranging from Air New Zealand, Mitre 10, to the University of Auckland. Kicking off her career with a Comms Council Internship in 2013, Bonnie has since remained heavily involved in the Council’s initiatives. She is the deputy chair of the Comms Council Young Leadership Group who are behind the First Five Rungs initiative which is dedicated to leading, inspiring and empowering the young talent in the industry as well as being an advocate for the inclusiveness and diversity movement in her own agency.

Karen Sew Hoy - HR Director, DDB

Karen is the HR Director for DDB New Zealand, one of Auckland’s most successful agencies. Having worked in HR for many years, in both public and private sectors, Karen has a vast amount of experience when it comes to what drives, motivates and engages people to perform at their best. An accredited Myers Briggs practitioner and an ICC accredited coach, Karen has a great appreciation on how diversity and differences can positively impact a workplace.



Cassidy Meredith - Group Account Director, Spark PR & Activate

Cassidy is a Group Account Director at Spark PR & Activate across New Zealand and Australia. During his time in the communications industry, he has worked across both public relations and advertising on a number of high profile accounts. They have included not-for-profit organisation The Quit Group, technology giant Sony, global sports brand adidas and FMCG conglomerates Unilever and DB Breweries. It didn’t take long for Cass to get involved with the Diversity & Inclusiveness Council as he’s a firm believer that greater diversity in the workplace delivers greater amazing work and better work environment.

Elza Bashota - HR Coordinator, Dentsu Aegis Network

Elza is the HR Coordinator at Dentsu Aegis Network (DAN) New Zealand. She joined as an HR Intern in August 2016 during her final semester of a Bachelor of Business degree. She has a genuine passion for creating a diverse, inclusive, and inspiring work environment. During her time at DAN, Elza works closely with their internal Diversity and Inclusion Advisory Council as they implement a number of initiatives designed to create positive change across the business.




Kate Heatley - Head of Operations, TBWA

With 20 years working on both sides of the Tasman, Kate is an influential and accomplished advertising professional with extensive experience working on local and global brands and communication. She has experience across the board on Government, FMCG, Media & Service categories, together with leading large multinational clients across ANZ and reporting into global hubs, Kate masters the flow of information and brand management. Spending the last 7 years in agency management she has become more culturally aware, operationally driven developing effective agency processes, together with a focus on developing and retaining agency staff. Kate has witnessed how diversity & inclusiveness positivity impacts the agency environment and due to this she has a strong desire to see more of this across the board in advertising agencies.

Margot Chandler - People and Development Director, Clemenger Group

Margot works for NZ’s most successful advertising and communications group. Margot is keenly aware of the value an inclusive and diverse workforce brings to the creative thinking and work produced for clients by the Group’s eight separate agencies. Diversity is an important and long term focus for the Clemenger Group which has formed its own Diversity and Inclusiveness group and Margot is delighted to join the Communications Council’s body.