Brands Need Building
Why Aren’t We Doing This? - Download the PDF
The Commercial Communications Council (Comms Council) has released, ‘Why Aren’t we Doing This? - How long term brand building drives profitability’, a book written by UK strategist, Peter Field; urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
Nielsen Effie Report 2016
If you missed the presentation of the inaugural Nielsen Effie Report, you can read the report and presentation here. We share findings on what made Effie-awarded campaigns effective and the key lessons for the industry when creating and delivering effective future campaigns.
Advertising Pays - a report by Deloitte Access Economics
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Inaugural Deloitte report shows contribution of advertising industry to New Zealand economy worth $6 billion
Advertising Pays - Deloitte Access Economics Report
New Zealand spends billions on paid advertising every year – over $3 billion in 2015. But what impact does this investment have on economic growth, employment, social change and innovation? It’s all in Advertising Pays - the comprehensive report by Deloitte Access Economics.