Winning an Effie® Award is about meeting a challenge and succeeding.
Introduced by the New York American Marketing Association in 1968, Effie is recognised by advertisers and agencies as the pre-eminent award in the advertising industry. It is the only award that honours creative achievement in meeting and exceeding advertising objectives.
Effie Award winners combine all the disciplines of successful marketing programme: planning, market research, media, creative and account management and demonstrate a partnership between agency and client in the creation, management and building of a brand.
From Europe to New Zealand, Effie Award programmes are now held in 25 countries on five continents. Effie represents the pinnacle in advertising effectiveness. In country after country, the Effie name is gaining prestige and becoming THE award to win. No other advertising award is so widely recognised and coveted in so many places.
The Commercial Communications Council holds the New Zealand Effie Award license. Thanks to our principal partner TVNZ and support from ANZA.