Grand Effie 2015 - Clemenger BBDO - Photography by RiK Photography

2015 New Zealand Effie Awards Gala Dinner - Results

Posted 8 October 2015.

​Congratulations to the winners of the 2015 New Zealand Effie Awards in association with TVNZ.

A legendary Grand Effie night

NZTA and Clemenger BBDO have done it again. The sustained success of the Legend campaign, or “ghost chips” as we have fondly come to know it, drove the Executive panel to award this Gold Winner the Grand Effie, on the night. The judges were unanimous on this decision, commenting that the paper was a joy to read, had a strong set-up, was strategically sound, creatively disruptive, delivered great success for NZTA and was backed by very strong results. It was richly rewarded in front of 500 communications industry professionals and their clients at last night’s CAANZ New Zealand Effie Awards held in association with TVNZ to celebrate NZ’s most effective marketing and communications campaigns.

NZTA also benefited from the generous $100,000 of TVNZ airtime which will give them the opportunity to drive their important messages home further.

Although this campaign was a clear winner amongst the judging panel, there was a special mention and a highly commended award to J Walter Thompson and The Appliance Shed for the Legit Brands. Legit Prices campaign. “This was as near as dammit the perfect Effie paper” commented international judge Ali Bucknall. It was the first time the judging panel have made such an award and was in recognition of great thinking and execution that delivered phenomenal results.

J Walter Thompson had a good night with further metal for Sacred Hill as did Y&R who won both gold and silver with their campaign for Land Rover. Also sharing in the 7 golds that were awarded by the Executive Jury were World Vision, FCB, Saatchi & Saatchi and Colenso

In addition, the jury awarded the Hardest Challenge Effie to FCB for their campaign for the IRD, “Finding the unfindable”

Most Effective Agency of the Year went to Colenso BBDO with their impressive haul of metal which included a gold Effie for their ‘Must be Milk’ campaign for client Fonterra – the strategy for which was much admired by the clients amongst the judging panels.

The evening also included a moving tribute to industry legend David Walden who passed away earlier in the week. Everyone had a drink for Devo, which is as he would have wanted it..

CAANZ CEO Paul Head said “Effie is the most coveted award of its kind in New Zealand due to its rigorous judging and international credibility. To win an award of any metal colour is a significant achievement that proves the value that communication agencies add to their clients business. Congratulations to all the finalists and winners.”

​See full list of winners here

See case studies here

See 2015 International Judge - Ali Bucknall’s thoughts on the 2015 NZ Effie Awards:

Further Information

2015 Effie Awards are proudly brought to you by CAANZ in association with TVNZ our commercial partner. We also thank you Commercial Parter NZME and sponsors: Nielsen, Soar Print and The Radio Bureau.

For case studies and images, please visit:

For more information, please contact Natasha Stichbury on (021) 890 147 or at