Call for entries
Eligibility, rules, fees, deadlines and submission requirements for AXIS.
The best creative work in Aotearoa, celebrating ideas that deliver clear and effective outcomes
AXIS exists to set industry benchmarks for creativity — rewarding work where insight, strategy and execution come together to make an impact. The awards reflect the evolving role of creativity across advertising, brand, craft and experience.
Entries are judged against defined criteria, with a focus on the strength of the idea, quality of execution and the results achieved.
Everything you need to enter, explore the work, or stay updated.
Eligibility, rules, fees, deadlines and submission requirements for AXIS.
Browse all AXIS Awards categories.
Before submitting an entry, you must complete a declaration form for each campaign entered.
Explore awarded work from previous AXIS Awards.
Early bird deadline: Friday 27 January 2026
Late deadline: Tuesday 3 February 2026
Category judging: Tuesday 17 February - Friday 27 February 2026
Executive judging: Tuesday 3 March - Thursday 12 March 2026
Awards show: Thursday 26 March 2026
To be eligible, entries must:
Be work that ran in New Zealand between 1 January 2025 and 31 December 2025.
Be paid advertising/content that was part of a media schedule within the eligibility period.
Have been purchased by a media agency or the advertiser.
Be entered in the correct media category that matches the work.
Media Owner entries
Media Owners may enter, and do not need an agency/advertiser to enter on their behalf.
Media Owners can also enter with an agency/advertiser.
What’s not eligible
Work entered into a media category that doesn’t align with the work.
Judging is a critical part of our awards process and we’re inviting nominations from across the industry.
If you’d like to be involved, or know someone whose perspective would add value, submit a nomination below.